Remember the old, plain, grey rock we picked up and saved as a child because it was so special to us? Though it looked just like the 100's of others surrounding it, we picked IT.
Anyone who saw it could easily tell us it was worth nothing. Because technically, it was worth nothing. But WE gave it immense value. We didn't see a worthless, insignificant, old rock. We saw a treasure.
We deemed it worthy enough to be picked up, carried away, and saved somewhere special for